In my view, this is not something that is going to happen. It’s already happening. We are seeing people who in the past would’ve been “amateurs” put out great creative stuff. There is cross-media art out there now. Everyone and everything is competing with everyone and everything else already. Not just the now with the past but also the pro with the amateur. In every area. In my view, it’s not enough anymore to be just a musician, or just a video director, or just a photographer. You have to understand the big picture and work it accordingly.
Two things, though: Right now, it is still hard to find good art. It’s out there but relying on viral effects or Google will not guarantee you will find what you’re looking for. Secondly, I’d like to see more collaboration between programmers and artists. I see so much art which is limited to the commercial tools that are out there right now. Programmers can push technology to new areas. But the two would have to be able to talk to each other. That’s only rarely the case, unfortunately.
Spanish photographer based in Berlin, Germany, Luis Alvarez shoots for
Getty Images and is an exclusive diamond contributor at iStockphoto.com.
Reading this blog should help you improve your lighting skills and learn about the in's and out's of producing a successful photosession.